What’s in SaaS Business Asia’s logo

Today, SaaS Business Asia gets a logo: SaaS’ recurrence and compounding.

  1. The logo shows different lines piling up on each others, representing cohorts joining a SaaS product.
  2. Lines become thicker and thicker over time, representing the growth of each cohort’s initial size.
  3. Lines are more and more “up and to the right”, expressing growth, and even more: the improvement of churn, which becomes negative overtime, making cohort’s themselves bigger as they age.

Our aim with SaaS Business Asia is to support SaaS companies in their journey to such a growth.

Thanks to Rohan Walsh, designer at TradeGecko, for designing this logo!